Rocco Fia’s enterprise is situated in the Langhe area, earthly paradise of the Cuneo Province, that clinched a place among the UNESCO World Heritage treasures.
The Langhe hills are unique in the world for their beauty and they are one of the most coveted tourist destinations in Italy.
The ruler of this area is the wine, which marks the rhythms of colours, of work and passion.
Shortly before the autumn we celebrate its feast, the Langhe hills are inebriated by a kaleidoscope of colours and they get different hues, depending on the reflection of the sun: this is one of the most enchanting views that nature offers in this area.
Here the river Tanaro draws a curve and makes a dry luxuriant isle. The river seems to give a precise message to man, as it turns away and doesn’t touch Naviante. The family Fia caught this message at the end of the 19th century, when Maurizio Fia bought his first vineyards.
Yet it took about 70 years before the farm specialised in the wine making field, because before that time wine making was still a secondary activity. The dream, or maybe the destiny of three generations became true on these hills, where quality was born together with wine: in fact in 1979 the 23 year-old oenologist Rocco Fia decided to create his own wine business.
Naviante is a family-run business that has started to work with restaurant owners as time went by: it has started to supply them with great quality wines, personalising their labels and trying to transfer to them the most sincere good that Naviante possesses: its passion.
The various phases of its wine making process, from the choice of the grapes to the end product, are followed carefully by Rocco, Fiorella, Umberto and Flaviana.
In their wine cellar the only rule is:
“do well what you love, that is your job”.
Not time, not the unforeseen,
least of all tiredness are important here:
the only essential thing is making products of quality.
As time went by, Rocco Fia’s enterprise has acquired the most modern wine making technologies, maintaining its place in the forefront of technology, but never losing its antique traditions.
In this wine cellar Nietzsche’s dialectic between Dionysus and Apollo finds its balance and expertise, here heart and experience meet and form a “ménage à trois” to be enjoyed in the most different situations.
“We are persuaded that our business will be able to develop and grow without ever losing its identity through Pharaohs industrial productions, but always trying to offer our clients top quality and the best products that we can get from a wonderful land, that is also blessed by its river...”
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